Gevonden in een beleidsstuk van de U.S>Cavalry uit 1883:

' In a country like ours, with its more than eleven million horses, where soil and climate give us the best of breeds, and where there are some of the finest natural horsemen in the world, it is a matter for regret that horsemanship in its higher form should not be more thoroughly developed. With respect to our cavalry service, especially, is this to be deplored. Possessing a splendid personnel, good horses, and a perfect equipment, we need but the acquirement of this art to make ours the superior of almost every other service in the world. That the necessity for attaining it exists, few of our officers will deny; the history of our frontier service is replete with incidents which prove it. In how many Indian fights of even recent years have unfortunate troopers fallen victims to bad riding or unskillful management of their horses, and how many valuable animals have been lost to the Government in our campaigns by bad seats and the ignorance of men untrained to the saddle? '

Zet er '-ship' achter en je verbuigt de term onherstelbaar tot een marketing strategie.